Bruce Baker: A Workshop for Alaska's Market, Show, and Fair Vendors

Register Early

 

Cost

$115.00 per person for workshop and light food service.

Webb's Consulting & Management Services, Inc. event customers in 2010 or those currently signed up for a 2011 event will pay $50.00 per person. 

 

Payment Methods

We accept check, MasterCard or Visa.

 

Workshop Location

Alaska Zoo
4731 O'Malley Road
Alaska Zoo

 

CALL 272-5634 to REGISTER TODAY!

 


Webb's Consulting & Management Services, Inc. is delighted to present a two day, action packed workshop, with nationally recognized marketing consultant, artist and jeweler Bruce Baker. This workshop is designed to give artist, crafters, farmers and retailers, the tools and knowledge needed to compete successfully in today’s market. The focus will be on sales techniques that get customers to buy spontaneously when thery are in a booth, along with merchandising techniques that draw customers into booths.

Workshop Agenda

Saturday, April 9, 2011

8:30AM            Coffee & Rolls
9:00AM            Session #1: Booth Design and Merchandising for Art and Trade Shows

Booth Design and Merchandising for Art and Trade Shows
This session covers booth layout and product lighting.  Tips and techniques that work to merchandise and sell more art are the focus of this workshop.  An extensive slide presentation showing good and bad examples of visual merchandising will be shown to visually drive these points home. The workshop will focus on ways that artists can ramp up their merchandising without spending a lot of money.

12:00Noon            Lunch Buffet - Sandwiches, chips, salad, fruit, desert, beverages
1:00PM                 Session #2 - Sales and Customer Service Techniques.

Sales and Customer Service Techniques.
This session is for anyone who finds themselves in a sales position. This lively and entertaining session will help you to greet your customers and close more sales.  Learn how customers in the current economy like to be treated to become repeat and loyal buyers. Discover how using the senses and body language will make your cash register ring!  Learn why it is important to never say "thank you" to your customers until a sale is transacted and how to avoid other customer “Turnoffs”. Thousands of merchants have benefited from this information; they report the results are like magic!  Don't miss this opportunity to increase your sales at your next sales venue.

Sunday, April 10, 2011

8:30AM            Coffee & Rolls
9:00AM            Session #3: Trends

Trends
Trends drive the market place.  Artists need to know what big business knows when it comes to using trends to increase sales.  You will understand the power and advantage of using trends to enhance your products.  The first half of this workshop will identify current and future trends and their effect on the market place.

· See clearly the difference between a Trend and a Fad.
· Know what your customers want to buy.
· Make smart changes to your business based on market research and consumer demands.

12:00Noon            Lunch Buffet - Sandwiches, chips, salad, fruit, desert, beverages
1:00PM                 Session #4 - Product Development

Product Development
This is your way of tapping into the market. By using a few simple product development techniques you can create products that are easier to sell. “Analyze the evolution of your product development and merchandising. See your product line with new eyes.”
• Develop designs and use colors that sell themselves.
• Learn how to divine for trends and use these trends to develop products that will sell with ease.

Supplies

Each participant should bring an open mind and a few examples of their work to stimulate product development "show and tell" discussions. Bring pen and paper.

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